Tanning Salon Advertising Mediums
What kind of marketing do tanning salons use? There are various forms of advertising all of which can help increase traffic to your tanning salon. Whether you are a startup tanning salon business, or an established tanning salon, it is important to keep your tanning salon's name out in the public for people to see. The more interest you keep out there, the more traffic you are likely to see.The main types of advertising tanning salons usually adopt are newspaper ads, television ads, direct mail, radio ads, and websites. There are various ups and downs to each of these types of tanning salon marketing campaigns.
Newspaper ads are typically flexible and timely. Newspaper advertising is perfect for tanning salons located in smaller cities where a customer on any side of town might decide to go to your business. Newspapers provide customers with a good sense of believablity. The downside to newspaper advertising is that once the public reads the newspaper, it is basically thrown into the trash. There is no residual advertising and people do not tend to pass these type of ads around to friends. Look to small local publications in addition to the main newspaper in your city. These tend to have better pricing, but not as high a circulation.
Television ads offer a good way to quickly get your tanning salon noticed with mass market coverage. TV advertisements offer good pricing per exposure and appeals to target audiences with careful time slot planning. TV ads can be expensive to produce, however. Contact your local cable provider to see if they offer local television advertising slots.
Direct mail is an excellent way to get your advertising into the hands of potential tanning salon customers. You can be selective as to who receives your direct mail by buying lists and mailing to certain zip codes, or people who have signed up for other services that are similar to that of a tanning salon. Depending on how many pieces are designed, printed and mailed, prices may vary.
Radio ads offer a wide audience. You can be selective as to which radio stations air your advertising and what time they air, targeting specific audiences. Tanning salons tend to do fairly well with radio advertising in the pop genre. The only down to radio advertising is that people tend not to pay as much attention to the ads, so it is extremely important to have an advertisement that appeals to the target audience and sticks out from the rest of the ads.
Door hangers, and leaflets are another great, low-cost way to advertise your tanning salon. You can market your salon to select audiences. Hanging advertisements on the handle of people's doors puts the advertisement right in their hands. Apartment complexes are excellent for leaving this type of advertising because of the high density of people. Leaving leaflets on cars in parking lots is another good way to get advertising in people's hands. The only downside to using either of these is that people may find this type of advertising annoying.
Advertising your tanning salon is extremely important, whatever method you decide on. Once you have a general idea of what you want to do, call around locally and see what kind of prices, offers, and other ideas you can get from marketing agencies. You want to increase traffic to your tanning salon and marketing is an essential way to do so.
Editor's Note: Check with your local government prior to using marketing tactics such as placing leaflets on cars and hanging advertising on door handles, as permits may be required.
| Was this article helpful to you? |
There are currently no comments.